Persona: the Key to Branding Strategy

Persona, a 1966 Swedish film by Ingmar Bergman, seminally dealt with the concept of personality. It questioned several aspects of it and how under pressing circumstances it becomes difficult and sometimes impossible to clutch to our personality.

Branding shares a similar essence of personality.

In a competitive market such as in Mumbai, it is challenging to maintain one’s brand personality subject to various factors. However, it has become all the more important to do so; failing which it becomes difficult to make a mark and be remembered.

This personality is what ‘brand’ is for businesses. Some of the best branding strategy agency does the job of strategising, making, developing, and maintaining distinctive business personalities to set you apart in Bombay’s marketplace.

What makes branding different from other aspects of a business?

Branding helps make and modify a business image and persona. It is representational of a company’s philosophy, social standing, and beliefs. This process does not have strictures carved in stones like science, grammar, accountancy, etc. It relies on observation, audience knowledge, and recent happenings.

Through those techniques, a business makes itself known, seeps into the public consciousness, and has an impact there.

One of the most effective branding tools is the logo. A logo is in itself a statement of your intent and philosophy, which immediately catches the eye. When you think of Nike, the first think to come in mind is the logo which effectively hoists its statement of “Just do it”.

That’s because our mind works in an associative fashion where we pin certain images with something else; it can be a statement; it can be a concept; it can be something irrelevant.

The tagline, another important branding strategy tool, is what does the job of ensuring a logo’s pinned association in the collective consciousness is precisely what you intend it to be. This tagline is usually a condensed version of the beliefs of a company.

The significance of local branding strategy agency

What a company stands for and how it can contribute to society depends on where the company is situated and where its target audience resides. The most effective way of seeping into public consciousness is by establishing a relationship with them through your statements. It becomes easier and more effective when the strategies resonate locally.

Local branding sets you at the same stage as that of your audience, immediately forming a connection.

That is particularly effective for new companies as well as small and medium-sized companies. It helps them compete with the big brands cheaply. Also, localising a logo and a tagline is imperative toward building a loyal customer base where your brand is situated.

The global market is huge to capture, thus by starting with local branding, you can firm your standing in the market and grow gradually. Some branding strategy agency in Mumbai is a preferred choice because of the large market they handle; Mumbai being the financial capital.