“Imaandaari” (honesty) is what Tata Salt has
been offering whenever it was about “Desh ka namak” (Salt of the
country). Their reputation has remained unblemished over the
30-year journey of being India’s most trusted brand for salt.
Manufacturing
salt using vacuum evaporation technology, Tata Salt had maintained an
impeccable reputation until recently when controversies piled up against the
company for using cyanide in its product.
The
chairman of Godham Grains & Farm Products and a consumer activist Shiv
Shankar Gupta claimed the level of potassium ferrocyanide present in Tata Salt
was harmful and beyond the permissible limit of consumption.
However,
the trusted brand Tata Salt, that reaches 4 million consumers every month,
dismissed the claim as being ‘false’ and ‘misleading’. As soon as the rumour
was amplified and disseminated across all social media, FSSAI or the Food
Safety and Standards Authority of India stood by Tata Salt and tweeted from its
official handle that the amount of potassium ferrocyanide present in Tata Salt
was completely under the authorised level of safe consumption.
Among
several countries like the US, New Zealand, and Australia, Indian salt
manufacturers are also permitted to use potassium ferrocyanide as an
anti-caking agent that prevents lump creation in their salts.
Tata,
being a reputed and renowned brand, has never compromised with its quality and
is still a trusted brand where ‘Indian Salt’ is concerned. Tata Salt has
addressed the issue of Iodine Deficiency Disorder (IDD) in India for 30 years
now.
Controversies
churn chaos for consumers but when there is a more dynamic relationship between
the buyer and the seller, it’s difficult to take away the trust that is built
and has transitioned with time. Same goes with the controversy that plagued Tata
Salt in recent times. They have come up with several referral links on their
website for further clarification on the level of potassium ferrocyanide used
in their salt.
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