Vodafone
India, one of India’s leading telecommunications service providers, has
kick-started its activities for the second season of the motor racing event in
India with season 2 of Vodafone Drive into the Big League. It
extends an enviable opportunity to small and medium enterprises (SME’s) to get
their logo placed on the Vodafone McLaren Mercedes cars that will race
at the second Indian Grand Prix to be held in Delhi from October 26-28,
2012. Vodafone received an overwhelming response to the first season with
close to 80,000 entries which resulted in M/s ABC Consultants taking
center stage with the race drivers and having its logo on the Vodafone McLaren
Mercedes cars during the racing weekend.
Small
and Medium Enterprises (SMEs) with a turnover between INR 10 crores and INR
250 crores and an employee base of less than 1000 are eligible to
participate. Shortlisted finalists get to present their cases to an esteemed
panel of experts where they will debate on a television reality series for the
coveted top spot. Participants can register themselves on www.vodafone.in/bigleague.
Says Naveen
Chopra, Director –Vodafone Business Services, Vodafone India, “Vodafone
Drive into the Big League gave an opportunity to small and medium enterprises
to have their logo displayed on the Vodafone McLaren Mercedes race cars and
supported them towards an easier path to growth. We are happy with the success
of this initiative as it helped us making significant in-roads into the small
and medium business community. Encouraged with the overwhelming response
received last year, we are taking this initiative forward in an attempt to give
more enterprises an opportunity to showcase how they have used technology to
enhance growth.”
Call for
Entries
The call
for entry for this activity which commenced last month will be open till end of
August 2012 and is open to all SMEs across India. Season 2 of ‘Vodafone
Drive into the Big League’ will be held at a much larger scale. Over a
period of 45 days, the qualifiers will be conducted at 10 prominent SME
industry hubs viz. Pune, Ahmedabad, Kolkata, Bhubaneswar, Delhi, Lucknow,
Chandigarh, Coimbatore, Mangalore and Vishakhapatnam. 100 SME’s who have
focused on technology as a key driver for growth will be invited for the
contest in each of these venues and this would be telecast on a leading
business channel during Sept-October 2012. Two winners from each venue will
be selected to be the part of grand finale that will be held in Delhi closer to
the Indian Grand Prix weekend.
Wild
Card
There is
a new element of wild card entry added to the contest this year. The
wild card entry will be chosen through a contest run on a social networking
platform in August –September 2012. Out of the entries received, 3
enterprising businesses will get an opportunity to make an elevator pitch to
Vodafone McLaren Mercedes team on how they have used technology to enhance
their business productivity will be selected. One of these three will get a
wild card entry into the grand finale.
Grand
Finale
For the
Grand Finale, 20 winners from the qualifying rounds and the wild card winner
from the online contest will then debate on a reality show on a leading
business channel all through September/October 2012 for the coveted spot.
In an 8 part reality television series, the final winner will be selected by an
expert jury who will evaluate the finalists providing them with real situations
that each of their businesses could face and how they would work around those
situations. Overall, the show is a must watch for any established or budding
entrepreneur to see how 21 different minds analyze business situations and find
an easier path to growth.
No comments:
Post a Comment