IAMAI & IMImobile unveil report on ‘Mobile Platform Adoption by Enterprises’

Internet and Mobile Association of India (IAMAI) and IMImobile, a global specialist provider of mobile data platform and services to telecom operators and enterprises, today unveiled their joint study on “Mobile Platform Adoption by Enterprises”.  The report benchmarks the present state of awareness, use and purpose of use of mobile platform by enterprises to engage with various stakeholders. The report consists of detailed sectoral analysis of the state of mobile adoption in India across various geographies.

Highlighting the significance of the report, Mr. Vishwanath Alluri, Founder & CEO, IMImobile said, “In the current scenario where there is considerable dearth of information, we felt the need for commissioning a study that can provide a holistic picture combined with detailed analysis of the adoption of mobile technologies by enterprises. Our study reveals that enterprises are increasingly adopting mobile data service platforms to engage better with their employees and end-customers. The report also helps platforms providers to recognize the current state of the industry and future potential.”

Adding on Dr. Subho Ray, President, IAMAI said, “IAMAI has always been at the cutting edge of research on mobile data and this is no exception, we would continue to focus our research on enterprise mobility. “

The report emphasizes that businesses need a holistic and well-coordinated strategy for m-Engagement which complements their other marketing medium. In the past, mobile data services platforms had largely focused on messaging as the means of engagement. We notice that as businesses benefit more and more from existing services, they will use more evolved services to increase reach or to obtain greater lead conversion. Therefore a robust and proven mobile data services platform that can act as a bridge between operators and enterprises is needed. These m-Engagement platforms expose mobility as a service that can be used by enterprises and SMEs (Small and Medium Enterprises) for reaching out to their employees and their end-customers. At the same time, telecom operators and platform providers are joining hands to provide such platforms where businesses can create enterprise-grade mobility services to reach their end-customers. Such Self-Serve platforms allow users in various business functions to configure and setup their own mobile engagement services thus eliminating the dependency on external vendors, or the need for long-lead, expensive internal IT projects. These Self-Serve platforms also provide businesses the flexibility to modify their live services based on the usage and engagement with end customers.

About IAMAI

The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last eight years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.

 Eight years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India.

 The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of over 130 Indian and MNC companies, offices in Delhi and Mumbai, the association is well placed to work towards charting a growth path for the digital industry in India.

About IMImobile

IMImobile was founded in 1999 with the singular vision of becoming a global specialist provider of mobile data platform and services. Having executed strongly against that vision, IMImobile today is a leading provider of mobile data platform and services to over 80 telecom operator and dozens of blue chip enterprises and media companies worldwide. IMImobile pioneered the managed services model to eliminate CAPEX for its customers and de-risk the launch of new services.

Headquartered in Hyderabad, IMImobile today employs over 650 professionals spanning in offices in London, Dubai, Athens, Mumbai, Delhi, Colombo and Dhaka. The IMImobile products and services portfolio is built on its much acclaimed core modular platform called the DaVinci Evolved Service Platform built over 10 years. This platform is hosted in the cloud and deployed across six data centers in Asia, Europe and the Americas on over 1,000 high-end servers centrally managed, monitored and upgraded from its VNOC in Hyderabad. IMImobile has built on top of this platform a suite of solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and customer engagement through the mobile device.

With a global client portfolio of over 100 Blue Chip companies, IMImobile’s services are available to over 1 billion subscribers in over 64 countries. It now has expanded into tier-1 Western European markets through four acquisitions in the last three years. IMImobile has been acknowledged with awards both at national and international levels.