Internet and Mobile Association of India (IAMAI) and IMImobile,
a global specialist
provider of mobile data platform and services to telecom operators and
enterprises, today unveiled their joint study on “Mobile Platform Adoption by Enterprises”. The report benchmarks the present state of
awareness, use and purpose of use of mobile platform by enterprises to engage
with various stakeholders. The report consists of detailed sectoral analysis of
the state of mobile adoption in India across various geographies.
Highlighting
the significance of the report, Mr.
Vishwanath Alluri, Founder & CEO, IMImobile said, “In the current
scenario where there is considerable dearth of information, we felt the need
for commissioning a study that can provide a holistic picture combined with
detailed analysis of the adoption of mobile technologies by enterprises. Our
study reveals that enterprises are increasingly adopting mobile data service
platforms to engage better with their employees and end-customers. The report
also helps platforms providers to recognize the current state of the industry
and future potential.”
Adding on Dr. Subho Ray, President, IAMAI said,
“IAMAI has always been at the cutting
edge of research on mobile data and this is no exception, we would continue to
focus our research on enterprise mobility. “
The report emphasizes that businesses need a holistic and
well-coordinated strategy for m-Engagement which complements their other
marketing medium. In the past, mobile data services platforms had largely
focused on messaging as the means of engagement. We notice that as businesses
benefit more and more from existing services, they will use more evolved services
to increase reach or to obtain greater lead conversion. Therefore a robust and
proven mobile data services platform that can act as a bridge between operators
and enterprises is needed. These m-Engagement
platforms expose mobility as a service
that can be used by enterprises and SMEs (Small and Medium Enterprises) for
reaching out to their employees and their end-customers. At the same time,
telecom operators and platform providers are joining hands to provide such
platforms where businesses can create enterprise-grade mobility services to
reach their end-customers. Such Self-Serve platforms allow users in various
business functions to configure and setup their own mobile engagement services
thus eliminating the dependency on external vendors, or the need for long-lead,
expensive internal IT projects. These Self-Serve platforms also provide
businesses the flexibility to modify their live services based on the usage and
engagement with end customers.
About IAMAI
The
Internet and Mobile Association of India [IAMAI] is a young and vibrant
association with ambitions of representing the entire gamut of digital
businesses in India. It was established in 2004 by the leading online
publishers, but in the last eight years has come to effectively address the challenges
facing the digital and online industry including mobile content and services,
online publishing, mobile advertising, online advertising, ecommerce and mobile
& digital payments among others.
Eight
years after its establishment, the association is still the only professional
industry body representing the online and mobile VAS industry in India.
The association is registered under
the Societies Act and is a recognised charity in Maharashtra. With a membership
of over 130 Indian and MNC companies, offices in Delhi and Mumbai, the
association is well placed to work towards charting a growth path for the
digital industry in India.
About IMImobile
IMImobile was founded in 1999 with the singular vision of
becoming a global specialist provider of mobile data platform and services.
Having executed strongly against that vision, IMImobile today is a leading
provider of mobile data platform and services to over 80 telecom operator and
dozens of blue chip enterprises and media companies worldwide. IMImobile pioneered
the managed services model to eliminate CAPEX for its customers and de-risk the
launch of new services.
Headquartered in Hyderabad, IMImobile today employs over
650 professionals spanning in offices in London, Dubai, Athens, Mumbai, Delhi,
Colombo and Dhaka. The IMImobile products and services portfolio is built on
its much acclaimed core modular platform called the DaVinci Evolved Service
Platform built over 10 years. This platform is hosted in the cloud and deployed
across six data centers in Asia, Europe and the Americas on over 1,000 high-end
servers centrally managed, monitored and upgraded from its VNOC in
Hyderabad. IMImobile has built on top of this platform a suite of
solutions that allow operators and enterprises to drive revenue generation, self-care,
customer acquisition, customer retention and customer engagement through the
mobile device.
With a global client portfolio of over 100 Blue Chip
companies, IMImobile’s services are available to over 1 billion subscribers in
over 64 countries. It now has expanded into tier-1 Western European markets
through four acquisitions in the last three years. IMImobile has been acknowledged with
awards both at national and international levels.
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