CHD drives social campaign for underprivileged kids

Gurgaon, May 25, 2012: The twinkle in the eyes and the gleam of hope for a good future is just a fraction of the difference CHD strives to make in the lives of underprivileged kids who loiter around on its construction sites.  As an extension of their special social sensitization program “Komal Ankur”, CHD started yet another heart-warming and credible CSR campaign – “Lend a Hand and spread the cheer”. 

While “Komal Ankur” focused on the emancipation of the girl child and environmental conservation, this campaign aims to make a difference in the lives of the kids who are perhaps not as blessed as other children. This initiative intends to sensitize the entire CHD family and others to contribute towards their basic needs like clothing. CHD had earlier started a crèche for the children of their construction site workers which provides them not only shelter but food, play-zone and education assistance as well.

The clothes and other items were distributed amongst the kids by Mr. Rajesh Joshi, Head, Execution, CHD Developers Ltd. The kids visibly could not hide their excitement on receiving the clothes and toys which would otherwise have been a distant dream for them.

 On the occasion, Mr. Joshi said, said, “Carrying on with our CSR endeavour we wanted to engage the entire CHD family in a campaign to sensitize them to the needs of the underprivileged kids and encourage them to extend a helping hand. I am overwhelmed to see the response of our employees already. We will ensure that we come up with more such initiatives in the future as well.”

Mr. Ravi Saund, COO, CHD Developers Ltd. said, “We have to realize the importance of adding value to the society. You don’t have to be a billionaire to give back to the society. In our own small ways, we can contribute to the community a little bit what we owe to it. With this campaign we are addressing the basic but ignored need of clothing. Your kids’ used stuff lying in one corner of your house as junk has brought much needed cheer and relief to these 50 kids who we give shelter in the crèche at Avenue 71”

Blame it on the busy life or the constraints that have circumscribed our life, we ourselves have forgotten our duty and social responsibility. As citizens of the liberal world we owe a lot to our fellow citizens and the society at large. This campaign by CHD has encouraged and engaged people to come out of their comfort zones and be part of the initiative that has lit up the lives of these children.

Each member of the CHD family contributed used and wearable clothes, toys, stationary and other items for the kids. They also encouraged others to follow in their footsteps and contribute whatever that can to this noble cause. They had kept separate boxes for items marked “boy”, “girl” and “stationary”. At the end of the donation, these items were distributed amongst the innocent kids at the crèche at their project Avenue 71’s site.

CHD is happy that this campaign has been as huge a success as ‘Komal Ankur’ and has illuminated lives of these kids. After all, good wishes and heartfelt prayers never go unnoticed.